website development
Know The Advantage Of The Business Opportunities In The Online Home Based Business
The goal associated with achieving the opportunities generated by being an entrepreneur is only one of the many goals that individuals drive for. In the hope to obtain the personal and financial independence found with entrepreneurs many individuals have sought out new business opportunities. The only thing holding these individuals back is the fear and uncertainty related to striking out on their own, having to rely completely on themselves and their family.
The atmosphere of the nine to five jobs has created such a sense of mundane security that many people fear any other kind to employment or advancement opportunities. Release the fears associated with becoming an entrepreneur and discover the many benefits that are available to the new business owner.
A leading restriction for individuals who have desired the move into entrepreneurship relates to all of the faults in opening a traditional business. The expenses related to paying rent for a store, stocking or creating product, meeting service demands and advertising only represent the beginning of the costs associated with starting a new business. You also then incur the expense related to staffing your new company in order to maximize the opportunity for your store to be available to potential clients. The risk associated with the high amount of investment required with no guaranteed of turn around is often the leading cause preventing individuals from pursuing the life of the entrepreneur.
The risks associated with the traditional physical business are high, and an entrepreneur can find new business opportunities within the home based business of the online environment. The high cost associated with a feature such as rent for a prime store location is replaced by the low monthly costs of website development and maintenance. A leading restriction for individuals who have desired the move into entrepreneurship relates to all of the faults in opening a traditional business.
The mobility opportunities in the home based business represents another of the many business opportunities available through the internet. When you work in the traditional physical business your company has you tied down working between your home and your store location. These high demands related to your time monopolize the freedom supposedly attained with a home based business as your availability seems less open then when you worked in the traditional working environment.
A benefit of the online home based business is found with your website development and your ability to work anywhere with an internet connection. Whether you are at home, at lunch or even on vacation you always have access to the internet either with location provided connection or internet connects cards.
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9 Elements of Successful Websites
So you’ve created an incredible looking website, and you’re ready to launch it on the Internet and start making money. Audit your site first. There are nine essential elements that every website should include if you want to ensure success.
1. Privacy Policy/Disclaimer:
Note, Im not an attorney and I dont pretend to be one, but these two documents that should be part of every website you develop. People want to know, and are entitled to know, just how youre going to use their personal information. That’s what a privacy policy does.
You should also include a disclaimer, or terms of use page. This document protects you and informs your visitors what theyre agreeing to if they use your website. Don’t worry if you dont know where to start in writing these documents, there is plenty of help online. Here are a few:
* DMA Privacy Policy Generator http://www.dmaresponsibility.org/PPG/ * OECD Privacy Statement Generator http://tinyurl.com/5plgpc * Google Adsense & other Ad Networks Privacy Policy Generator http://www.serprank.com/privacy-policy-generator/index.php * Privacy Policy Generator http://www.freeprivacypolicy.com/ * Free Site Disclaimer http://www.easyriver.com/free_disclaimer.htm
This is not legal advice, so if you need help or feel your website has special legal needs, consult with an attorney familiar with Internet law.
2. Contact Us Information:
Would you want to do business with a website that does not include a way to contact the owner? While you may not be able to include a phone number, you should at least have an email address or a contact us form. Your visitors will feel much more comfortable when you provide this information, knowing theres a way to contact if they need to do so.
Need a form but you dont know how to create your own? Once again there is lots of help on the Internet. Try one of these free online services.
* Bravenet: http://www.bravenet.com/webtools/emailfwd/ * Freedback: http://freedback.com/ * Email Me: http://www.emailmeform.com/
3. Search Box/Site Map:
If your site includes many pages, you should also include a way to search the site, or at minimum have a site map. There are many ways to add a search function to your site, the easiest method is to use Googles free service at- http://www.google.com/sitesearch/
or try PicoSearch: http://www.picosearch.com/
What is a site map? Its just one web page with links to every page of your site, usually broken down by category. Another resource – FreeFind: http://www.freefind.com/
4. Google Analytics/Statistical System:
After you launch your site, you will want to start watching your traffic. Who are your visitors and how many hit your site each day, what pages are the most popular, from where is the traffic coming? All of these questions and more can be answered by using a good statistical program.
Many popular hosting companies provide free statistical packages such as Webalizer or AWSTATS. If yours does not, the easiest way to track your visitors (and it is free) is Google Analytics http://www.google.com/analytics/ Just register there, and you may track as many sites as you like all under one user ID and password. Youll be given some code to copy and paste on your pages. Simple, easy, and youre done.
5. Newsletter Sign Up:
People generally don’t buy from you the very first time they come to your website, so you need to find a way to stay in touch with them to bring them back again and again. One good way to stay in touch with your prospective customers is by offering a newsletter, or ezine. When they sign up for the ezine, youll be building a list of the email addresses of possible prospects which is invaluable to any site owner.
There are many free and low cost newsletter services online. Its your choice, depending on your needs and your budget. Some really great free services are:
FreeAutoBot: http://www.FreeAutoBot.com Yahoo Groups: http://www.yahoo.com/groups
You may offer an RSS feed for your newsletter, or updates to your blog or site. RSS feeds make it easy for users to keep up with your most recent posts. The best service for this is FeedBurner: http://www.feedburner.com/fb/a/home
6. Consistent Navigation:
While it sounds like a simple thing, getting the menus right is important to any site. No matter what type of menus you select, just make sure it is consistent on all the pages of your site.
Guide your users through your website. Menus ensure that your visitors always know where they are and how to get to where they need to go.
For more go to:
* Eye on Web: http://tinyurl.com/dyh9fm * Web Page Mistakes: http://www.webpagemistakes.ca/website-navigation/
7. Search Engine Optimized Content:
Although many web developers do not think SEO is important, believe me it is. If you take the time to develop a website you want your pages to rank well in Google and the other search engines There are a few things you can do to improve your rankings.
Optimize each page of your website for 2, or at the most 3 keywords/phrases. Blend those keywords into your titles and into the body of each individual page. You may also include them in your image titles, and alt tags. Analyze each page and determine its main theme, then optimize accordingly.
For more information:
* MarketLeap: http://tinyurl.com/ce8ffd * CopyBlogger: http://www.copyblogger.com/seo-copywriting/
8. Social Media Share Button:
Social media sites such as Twitter, Facebook, and MySpace, are becoming more important everyday in marketing your website. Be sure to include an easy way for your content to be shared with others.
Some of the social media sites offer a way to add a share button directly to your site. In addition, youll find several free services that will give you the code you need to instantly add a share button to your web pages so that users can instantly share them with their friends.
To generate social media buttons try:
* AddThis: http://www.addthis.com/bookmark.php * TwitThis: http://www.TwitThis.com
9. Meta Tags:
Don’t listen to website developers who tell you that meta tags are no longer useful. Unique meta tags should be included in your HTML code at the top of every page of your website. That means unique meta tags for each and every page of your website. Many of the top search engines read those tags to pull a title and description to include in their search results. (This includes Google)
Let me say it again, each and every web page should be optimized separately and have a unique title, keywords, and description meta tags.
For more see:
* Submit Express: http://www.submitexpress.com/metatag.html * Submit Corner: http://www.submitcorner.com/Tools/Meta/
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